• Write down a list of possible businesses ideas to pursue. Then write down a list of pros and cons next to each one.
  • Spend a morning imagining you are a customer for the products or services you plan to sell. Where would you go and buy them at the moment? How would your business be able to do it better? And bearing in mind that people are generally resistant to change, what would entice customers to switch to buying from you?
  • Always buy both .com and .org (or your local domain ending) for your domains names even if you don’t think you need them. One day you will need them, and at the very least it stops anyone else buying them and either trading off or wrecking the reputation you have established.



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